Megabus at SEMA 2026
From Melbourne to Las Vegas, Megabus is heading to SEMA 2026, the world's biggest automotive aftermarket event
This November, we will be at SEMA 2026, sharing a booth with our sister company, ASA Automotive Systems. Both companies are part of the Constellation Software group.
When: Tuesday to Friday, 3rd – 6th November 2026
Where: Las Vegas Convention Center, Las Vegas, NV
Booth: 43059, South Hall Lower (shared with our sister company, ASA Automotive Systems)
Live demos at Booth 43059
We will be running live demos throughout the show, using real workshop scenarios. You can watch Marlin, our cloud-based Tyre and Mechanical workshop software, handle everything from quoting to invoicing to stock control.
We will also have two of our latest releases on show:
1. The AI Sales Assistant picks up the phone and books your customer in. It is an AI voice assistant that answers your workshop’s phone, talks to the customer and books them straight into Marlin. It also rings customers for you: when a car is due for its registration check or service, it calls to get them booked in. It works with Marlin Tyre and Mechanical Workshop Software and Marlin GTX, so your team has nothing new to learn. When a customer rings, the assistant takes their name and number, the car’s registration, make and model, and the day and time they would like to come in. When the call ends, the booking is already in Marlin’s Planner, so nobody has to write it on a notepad or type it in later. For outbound calls, you set a rule once, such as calling customers about a month before their next registration check, or people who have not been in for a while. Campaign Builder runs the schedule and the assistant makes the calls. That means fewer missed bookings and no double handling, and customers come back without anyone on your team having to remember to ring them. Ask us to show you a call going straight into the Planner.
2. Digital Vehicle Inspection lets technicians work through a photo-backed inspection on a mobile device. The customer gets a report on their phone and can approve or decline each recommended repair.
You can also talk to the people who build Marlin. Our team has been making software for workshops for decades, so we know how they really run. With ASA on one side of the booth and Megabus on the other, you can compare what’s working for workshops in North America and Australia.
Who is Megabus Software?
Megabus has been building software for the automotive aftermarket for more than 45 years. Our first tyre retailing system was developed in Melbourne in 1981, and we later introduced the first software subscription model in Australia. That model lets independent tyre retailers and wholesalers use professional-grade software without a heavy upfront investment.
Today, Megabus is a trusted technology partner to more than 5,000 users across 1,400 locations in five countries. We serve everyone from single stores and multi-site operators to complex franchise models and company-owned networks. Since 2015, we have been part of Constellation Software Inc., which gives us the stability and long-term commitment of a global parent alongside the focus of a specialist.
What we specialise in
We make software for Tyre and Mechanical businesses:
Marlin Tyre and Mechanical Workshop Software: our flagship cloud platform covering point of sale, workshop management, inventory, accounting, invoicing and reporting.
Marlin Connect: native mobile apps for iOS and Android
Marlin GTX: supply chain and wholesale distribution.
Marlin HR: payroll software built for the industry.
Back-office and implementation services: bookkeeping support, plus training and conversion help when you switch systems.
AI Sales Assistant: an AI voice assistant that answers your phone, books customers into Marlin and calls them when they are due. Integrates with Marlin Tyre and Mechanical Workshop Software and Marlin GTX.
Why should you come and say hello
Our software is built around how Tyre and Mechanical workshops operate, and Marlin runs a single workshop as well as a national network. After more than 45 years, we have seen the challenges before and built solutions for workshop owners. Tell us how your business runs and we will show you where we can help. Bring your questions on multi-site operations, supplier integrations, payroll or anything else.
Plan your visit
Register for SEMA at semashow.com.
Locate Booth 43059 on the official floor plan.
Can’t attend the show? Get in touch and we will connect you with the team.
See you in Vegas,
The Megabus Team
